Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose.

Take a look at one of Google's values — "Focus on the user and all else will follow."

Any Google search will show you they stand by their purpose to serve the user. Undoubtedly, you find most answers to your common questions on page one of Google, and more recently, it's likely separated in its own featured snippet, as well.

In this post we’ll explore why company values are important, how you can create your own, and serve up some industry favourites for inspiration.

What are company values?

Company values (sometimes called core values) are the beliefs and principles that drive your business. They help your team work better together and distinguish your brand from the competition.

Keeping these common values top of mind will help you make business decisions that are in line with your core principles and stay true to the company vision.

Why are company values important?

Core company values give employees purpose. Purpose is undeniably critical for employee satisfaction. In fact, a McKinsey & Company survey of employees found 70% of employees said their sense of purpose was largely defined by work. However that number drops significantly to 15% when non executive participants were asked if they are living their purpose at work. This is why it’s important your core values are embraced at every level, not just by the executive team. Purpose doesn't just improve employee satisfaction — it also increases your bottom line and builds trust with customers.

Ultimately, core values are critical if you want to create a long-lasting, successful, and motivating place to work.

Hard-working values

Whether you work for a new company in need of core-value inspiration, or an older company in need of a value revamp, you're in luck — below, we've cultivated a list of some of the best company values.

1. Integrity

2. Boldness

3. Honesty

4. Trust

5. Accountability

6. Commitment to Customers

7. Passion

8. Fun

9. Humility

10. Continuous Learning

11. Ownership

12. Constant Improvement

13. Leadership

14. Diversity

15. Innovation

16. Quality

17. Teamwork

18. Simplicity

Source: HubSpot - check out this link for the full article and examples of how others are living their values.